As more individuals are shifting from desktop to mobile devices, it’s important for all businesses to optimize their websites for the best performance. Especially for small businesses, their presence on mobile devices is more critical. More than 60% of the total traffic comes from mobile devices and no business owner can overlook this factor.
According to a survey done by Google, four out of five users online use their mobile devices to search for things and businesses. In addition, among those, 88% of the people use their smartphones to search for online services and businesses around them. It has become absolutely necessary for small businesses to thrive online on mobile to gain more traction, leads, and traffic. On this note, let’s explore why mobile presence has become more important for small businesses.
Google’s mobile-first indexing
Google has rolled out its important mobile-first indexing to its algorithm that is giving more preferences for mobile versions of a website. So, it has become necessary for businesses to pay attention to the mobile version of their website along with the desktop version. Especially for small businesses, when the website is optimized for mobile SERPs, it generates substantial traffic and leads.
If you run a local business then, it’s important that you claim your Google My Business profile because it will be the first time that your potential customers will see it. It will improve the overall mobile presence for our business and it will also facilitate visitors to directly visit the website or call your business. If you have just launched your business, first create an account on Google My Business and provide all the necessary details.
Higher rankings
Mobile-friendly websites get much higher rankings compared to non-mobile-friendly websites. Google and other search engines have made drastic changes in their algorithm and it has a direct impact on the organic profile of your website. When you optimize your website ensure its fully functional on mobile devices and all the contents are also accessible through all smartphones. This streamlined experience will bring significant advantages to your small business. If you own a small E-commerce business, then you need to especially ensure that all the products and the main navigation are working seamlessly.
Quick reach
With ongoing competition, it has become difficult for business owners to get organic reach and thrive online in better positions. To make your small business more visible, it’s important that the website is optimized for mobile platforms. It will help you get a quick reach to the targeted audience cutting the competition. When you register your business on Google My Business platform, Yelp, and other similar business listings, the chances of getting found quickly becomes stronger.
Try to register your website on all possible business platforms that are quick to access through mobile devices. So whenever customers will search for relevant keywords matching your business, there will be several platforms ranking from which they can reach your website.
Get started with mobile optimization now
In 2021 and beyond, the mobile presence will play a vital role and the search engines will also be focusing more on websites that are optimized for mobile platforms. No matter whether you are a startup or a small-scale business, it’s important that your business is visible on the mobile platforms to gain maximum traction. Get ahead of the curve and outperform your competitors by optimizing your small businesses for mobile platforms.
Out for a Top SEO agency that will help you get started and optimize your website to generate more business leads. Get started early to drive more customers without rushing into aggressive paid marketing.
